A digital marketing certificate isn’t enough in today’s tough job market. Thousands of students in Kerala and India are finishing online courses, only to find out that they aren’t ready for the job they wanted. Why? Because they haven’t done any real work yet.
Let’s talk about why real-world experience is the missing piece and how InSightaa Academy’s eBM (eCommerce Business Mastery) Program is fixing this issue.
The Problem with Theory-Only Learning
Most digital marketing courses today are overloaded with theory:
- Recorded video lessons
- Generic Google Ads walkthroughs
- Simulated Facebook ad dashboards
Although this develops fundamental knowledge, it doesn’t teach you how to address actual client issues. You don’t learn how to handle situations where a client needs a new product launched in two days, a website crashes, or a campaign performs poorly.
To put it briefly, you graduate with ideas rather than self-assurance.
Real-Client Projects: What Are They?
Real-client projects are where you apply your skills to actual businesses. This means:
- Running Meta Ads for live campaigns
- Optimizing WooCommerce stores that make real sales
- Attending client meetings, handling briefs and revisions
- Reporting performance data — and improving on it
No theory can ever fully replace it as the closest thing to a real job or freelance gig.
Why Real Experience Matters
When you work on real projects:
- You face real challenges
- You learn to adapt and think critically
- You build proof of work — not just certificates
Clients, agencies, and employers seek out professionals who can produce outcomes. And you can only learn that from real-world experience.
How Insightaa Academy Makes the Difference
Every eBM student at Kannur’s Insightaa Academy works on actual agency-level client projects. This is how it differs:
✅ Work with actual clients from Day 1
✅ Handle ad budgets, campaign goals, and deadlines
✅ Build Shopify & WooCommerce stores from scratch
✅ Learn Meta Ads, Google Ads, and automation with real results
✅ Graduate with a portfolio that gets interviews — and clients
It’s more than just a course. It’s instruction in an operational digital marketing firm.
Conclusion: Don’t Just Study Digital Marketing — Do It
Take Action Instead of Just Studying Digital Marketing Don’t limit yourself to lessons and PDFs if you’re serious about pursuing a career in eCommerce or digital marketing.
That is what makes the eBM Program at Insightaa Academy unique.
👉 Admissions are now open. Begin your journey with hands-on training that produces tangible outcomes.
📍 Thalapp, Kannur | Online + Offline Classes
📞 +91 6238329873
